Ariana Grande Glitters in ‘Wicked’-Inspired Sparkle for Swarovski’s New Campaign –

Ariana Grande, Pop Star Channels Glinda Power in Dazzling Crystal Seems from Summer season 2025 Assortment

April 8, 2025: Ariana Grande is bringing some severe magic to the world of luxurious jewellery. Teaming up as soon as once more with Swarovski, the celebrity shines because the face of their Summer season 2025 marketing campaign, marking her third dazzling collaboration with the model.

Within the gorgeous visuals—captured by famend photographers Mert Alas and Marcus Pigott—Grande is draped in vibrant pink, inexperienced, and lavender crystals, all impressed by her upcoming function as Glinda within the extremely anticipated “Depraved” film. The colour palette and kooky power deliver her iconic character to life in an entire new (and really sparkly) method.

A Glinda Glow-Up in Swarovski Fashion

The marketing campaign showcases Swarovski’s Dulcis and Millenia collections, that includes daring assertion items like cocktail rings, colourful cuffs, and the $650 Millenia Tennis Necklace. Grande absolutely embraces the glam, proving that fantasy and trend go hand-in-hand.

Swarovski’s International Artistic Director, Giovanna Engelbert, shared her imaginative and prescient of fusing popular culture with jewellery design, whereas Grande expressed her pleasure for persevering with the inventive journey with the model—calling the shoot “radiant and uplifting.”

This marketing campaign isn’t nearly glam; it’s a celebration of private model, storytelling, and cultural crossover. Ariana Grande proves as soon as once more that she’s not only a pop star—she’s a trend power with a magical contact.